Don't get me wrong, breast cancer is an awful disease and I have no doubt that it an horrible, devastating experience for women and their familes. One that I hope I never have to go through. And there is breast cancer in my family like every other woman's family. My aunt lost one of her funbags to the disease. My grandmother overcame it only to have the cancer come back in her bones.
But there are a lot of awful things in the world. Diseases, hunger, genocide, snakes. Shouldn't there be a month dedicated to hungry children? Why can't someone convince the NFL to wear purple accents to raise awareness about Alzheimers (or whatever color you wear for head injury awareness for that matter!). When I worked for the National MS Society - which has ONE WEEK for awareness - they were happy when the Today Show panned across a group wearing orange MS shirts for awareness. Seriously.
My theory for the breast cancer craze is twofold. 1) Everybody loves tits. Ladies want to have great ones; guys want to see them, touch them and well, let's be honest - they wish they had great ones too. So we all want to keep them around and breast cancer works against that. 2) There are survivors. And a lot more of them then there used to be. Which is great. But ladies, you've done your job. You pushed research forward. You not only raised awareness about early detection you made it clear that every woman is responsible for it(probably the most important part of the whole campaign). You made pink synonomous with your cause. Your efforts have saved lives.
I know you tireless, spirited survivors won't stop until all the sweater puppies are safe from this monster. But could you back off just a little bit? Maybe find another cause worthy of your work and push forward to help bring the beginning of the end to another disease. There are plenty of people suffering and dying from other things. Don't you think they deserve a day or two of their own?
And, take a look around - maybe at one of those walks you all like to go to - there are a lot of survivors now. You all deserve to be proud of yourself but please - quit thinking the world owes you a big pink cookie.